2023 (Team)
Contribution: Lead Brand Identity, Visual System Architecture, Brand Guidelines, Environmental Design

As the Lead Designer, I spearheaded the comprehensive brand refresh for Gulfstream Casino, establishing a robust visual system to modernize the brand experience. I defined the foundational architecture—including logo lockups, typography, and color palettes—ensuring seamless consistency. The new identity was successfully scaled across diverse touchpoints, extending from high-impact Outdoor (OOH) signage and direct mailers to the official website, where the refreshed system is currently live and fully implemented.