2024 (Team)
Contribution: Generative AI Art Direction (Midjourney & Runway), UI Design

For John Hardy’s Mother’s Day campaign, I engineered a bespoke AI-driven floral design system, bridging the gap between high-end luxury aesthetics and emerging technology. Working closely with creative leadership, I defined the visual fidelity and motion behavior of generative assets using Midjourney and Runway. This process successfully harmonized AI innovation with the brand's sophisticated craftsmanship, delivering a seamless and elegant digital experience.

AI Generated Assets Example