2024 (Team)
Contribution: Pattern Design, Generative AI Art Direction (Midjourney), Experiential Production

Contributing to the Nike City Connect campaign, I leveraged Midjourney to interpret the unique cultural narratives of nine distinct MLB teams. I synthesized these AI-generated assets into a cohesive diamond-shaped pattern system, strategically aligning the visual language with the Nike Diamond brand identity.These dynamic patterns served as the visual anchor for the campaign, prominently featured across immersive event activations and high-visibility Out-of-Home (OOH) displays to enhance thematic cohesion.