2024 (Team)
Contribution: Omni-Channel Visual System Design, Promotional Video Art Direction & Storyboarding, Retail POP System Design\, Talent Wardrobe & Product Integration Direction

The MET-Rx Flex campaign achieved viral success on Instagram and TikTok, driven by a cohesive visual strategy that leveraged the nostalgic power of 1980s retro VHS culture.
As the Core Visual Designer for this project, I developed the unified '80s aesthetic across all critical consumer touchpoints: high-conversion e-commerce landing pages, optimized Amazon PDPs, and the core Retail POP system (including custom display units and shelf-talkers).
My key contribution involved Art Direction for the John Cena promotional video, developing the storyboard and guiding the seamless product integration (including wardrobe/usage direction) to ensure brand consistency and drive the campaign's record-breaking social media engagement.