The 'We Belong Here' project was conceived as an interactive branding system for Otis Design Week, strategically designed to facilitate meaningful cross-cultural collaboration and foster a robust sense of community.
By developing a tangible mechanism through customized tops, the system empowered students to express their identities and establish non-verbal communication, effectively transcending language and cultural barriers within the educational environment.
This successful visual identity and experiential design system significantly promoted inclusivity and equality, with the work being recognized and validated by two major international awards: A Design Award Silver and Graphis New Talent Silver.