2024 (Team)
Contribution : KV Design Lead

As the KV Design Lead, I was responsible for defining and executing the central visual aesthetic for Samsung’s 2024 Global Holiday Campaign, ensuring seamless integration of diverse product lines under a unified visual umbrella. My role involved full Art Direction and hands-on design of the final Key Visuals, utilizing advanced tools like Midjourney for rapid visual prototyping and Figma/Photoshop for detailed refinement and final delivery. A core deliverable was the Visual Guideline System, ensuring consistent visual application across all regional markets and touchpoints (digital, in-store, OOH). The resulting KVs served as the primary visual foundation for the global campaign, setting the visual standard for advertising, e-commerce, and retail environments worldwide. This ensured a unified and impactful brand message during the peak sales season.

Samsung 2024 Cyber Monday KV

Samsung 2024 Black Friday KV

Samsung 2024 Holiday KV

Samsung Lunar New Year 2025